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Projection mapping refers to an idea that is used to display images and videos to a big audience by using modern technology which involves use of software that is designed to analyze the objects in the environment and then generates images from a projector so that the audience gets to see the intended motions and images. The difference between video mapping and normal projection is the fact that this method uses any surface even if it is rugged to map the images and videos on as opposed to traditional projection which only works if the target surface is white and also flat. The projected images and videos can also have underlying narrations or audio content which will help to pass the message to the audience for them to understand what is being displayed.
There are many areas where projection mapping can be used when there is a large group of people waiting to be communicated to by the interested individual or company. The first thing that can benefit from projection mapping is a business’ marketing strategy because there can be advertising campaigns being made possible by the use of this method where you make the adverts and select a place where your customers and prospects can meet to watch what you have to present.
Secondly, the process can be used to improve the experience of fun lovers during live concerts by casting different types of images on walls as well as the virtual illusions that can … Read More