Projection mapping refers to an idea that is used to display images and videos to a big audience by using modern technology which involves use of software that is designed to analyze the objects in the environment and then generates images from a projector so that the audience gets to see the intended motions and images. The difference between video mapping and normal projection is the fact that this method uses any surface even if it is rugged to map the images and videos on as opposed to traditional projection which only works if the target surface is white and also flat. The projected images and videos can also have underlying narrations or audio content which will help to pass the message to the audience for them to understand what is being displayed.
There are many areas where projection mapping can be used when there is a large group of people waiting to be communicated to by the interested individual or company. The first thing that can benefit from projection mapping is a business’ marketing strategy because there can be advertising campaigns being made possible by the use of this method where you make the adverts and select a place where your customers and prospects can meet to watch what you have to present.
Secondly, the process can be used to improve the experience of fun lovers during live concerts by casting different types of images on walls as well as the virtual illusions that can be created by the software such that the audience feel like they are inside the music performances.
Thirdly, the video mapping technology can be useful in creating a great movie experience in an outdoor theater where people who are interested in experiencing their favorite movie in high definition display can come and experience the uniqueness of visual superiority offered by the resources available.
There are many advantages of using projection mapping procedures. First, there is portability provided when you use video mapping because you only to go around with your projector and a computer on which the necessary software has been installed so that you avoid moving with extra tools for setting up the stages.
Secondly, there is flexibility allowed when you are using video mapping because you do not have to move from one place to another or change the objects which are target by the projected lights when you can just alter the theme and type of lights shining on the same objects to create a different theme.
Lastly, there is room for experimentation using the software and hardware resources to your disposal which allows for room to improve the quality of entertainment that can be experienced.