What’s purpose-led branding–a meaningless marketing catchphrase, or a crucial conception that any brand today has to adopt right away to support closer connections with their customers going forward? Numerous modern-day brands have failed to retain customer loyalty even after spending a lot on advertising, better customer service, or the establishment of corporate social responsibility (CSR), and the failure to have a purpose-led brand may be responsible for that.
The conception entails a lot beyond handing back to the community–it encompasses the creation of an offering that has built-in value for utilization by consumers. When a brand delivers more than just the product or service paid for, it creates an emotional tie with users. Here are certain crucial ingredients that purpose-led branding should include:
Incorporation of the Macro Landscape
You do well to embrace branding consulting, but start with a solid perception of the major dynamics shaping the world and create a system environment suitable for the scaling and growth of a purpose-led business. If you are a brand with genuine world-changing ambitions, you need access to actionable current intelligence on vital megatrends around the economy, society, environment, technology, behavior, and spirituality. Be sure to base your strategy on, or at least have knowledge of, major developments with a global impact, for example the UN Sustainable Development Goals (SDGs).
Embrace Purpose-Propelled Leadership
The many unique brands and paradigm-shifting innovations witnessed today are the outcome of leadership with courage and transformative … Read More